👕 BTS unveils Atleti's shirt for the 2026/27 season

K-pop group BTS pulled off a surprise at their concert at the Metropolitano. The South Korean band gave the world-exclusive reveal of Atlético de Madrid’s new kit for the 2026/27 season.

>Suga sent the stadium into a frenzy when he appeared on stage wearing the classic red-and-white shirt. This unexpected debut left both music fans and Atlético supporters stunned.

>Images of the kit quickly went viral on social media. This brilliant strategy blends Korean pop culture with the passion of elite football.

>Not even the first-team players had worn the new design before the Asian superstars. It is the first time a club has used a major music show to unveil its official kit.

>With this milestone, Atlético de Madrid and BTS are setting a revolutionary trend in sports marketing that, will it be joined by Kang-in Lee?

>This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.